๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Effects of imagery copy and product samples on responses toward the product

โœ Scribed by Ann Marie Fiore; Hong Yu


Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
186 KB
Volume
15
Category
Article
ISSN
1094-9968

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Effects of a product display and environ
โœ Ann Marie Fiore; Xinlu Yah; Eunah Yoh ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 106 KB

The effects of atmospherics (i.e., a product display, pleasant and [in]appropriate ambient fragrances) on approach responses toward a product (global attitude, purchase intention, estimated price, and price the customer is willing to pay) and pleasurable experiences (sensory, affective, and cognitiv

The effects of imagery-evoking radio adv
โœ Darryl W. Miller; Lawrence J. Marks ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 323 KB ๐Ÿ‘ 2 views

A debate in the marketing literature concerning the relative effectiveness of various imagery-evoking strategies in influencing consumer responses to advertising has been unresolved. This study examined the effects of three imagery-evoking strategies commonly used in radio advertising -sound effects