The effects of atmospherics (i.e., a product display, pleasant and [in]appropriate ambient fragrances) on approach responses toward a product (global attitude, purchase intention, estimated price, and price the customer is willing to pay) and pleasurable experiences (sensory, affective, and cognitiv
โฆ LIBER โฆ
Effects of imagery copy and product samples on responses toward the product
โ Scribed by Ann Marie Fiore; Hong Yu
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 186 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1094-9968
- DOI
- 10.1002/dir.1009
No coin nor oath required. For personal study only.
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