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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

✍ Scribed by Kim, Sora; Haley, Eric; Koo, Gi-Yong


Book ID
127371168
Publisher
M. E. Sharpe Inc.
Year
2009
Tongue
English
Weight
862 KB
Volume
38
Category
Article
ISSN
0091-3367

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