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Consumer evaluation of copycat brands: The effect of imitation type

✍ Scribed by Femke van Horen; Rik Pieters

Book ID: 118455061
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 566 KB
Volume: 29
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2012.04.001

No coin nor oath required. For personal study only.

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