Competitive intelligence library

✍ Scribed by Kathleen J. Johnson

• Publisher: John Wiley and Sons
• Year: 1998
• Weight: 41 KB
• Volume: 9
• Category: Article
• ISSN: 1058-0247
• DOI: 10.1002/(sici)1520-6386(199807/09)9:3<85::aid-cir15>3.0.co;2-w

✦ Synopsis

Issues related to gathering and assessing competitive intelligence are reviewed. The issue of competitive intelligence seems to be an area where management will be forced to place more emphasis, as global competition increases and technology continues to advance. Some of the competitive intelligence issues that will continue to be a struggle for many companies include ( ) what needs to be collected, ( ) who or what functions should be responsible for intelligence efforts, and (3) how one ensures that intelligence is disseminated to appropriate managers in timely manner. Management must realize that it is not enough to simply obtain piles of data. They must push to develop competitive intelligence capabilities that will enable them to filter through the noise and find and analyze the relevant facts.