Competitive intelligence library

✍ Scribed by Kathleen J. Johnson

• Publisher: John Wiley and Sons
• Year: 1998
• Weight: 41 KB
• Volume: 9
• Category: Article
• ISSN: 1058-0247
• DOI: 10.1002/(sici)1520-6386(199804/06)9:2<72::aid-cir14>3.0.co;2-j

✦ Synopsis

The World Wide Web is having a dramatic effect on the way marketers get the business intelligence they need. A few clicks of the mouse can provide an avalanche of free-but priceless-information about competitors, including: customer and client lists, detailed product and pricing information, specifics about business goals, new product plans, and R&D efforts, details about manufacturing processes and quality-control efforts, and information about partnerships, joint ventures, and strategic alliances. Marketers who want to use the Web for business intelligence should start by visiting the Web sites of competitors and customer firms.