Competitive Intelligence at Procter & Gamble
β Scribed by John E. Pepper
- Publisher
- John Wiley and Sons
- Year
- 1999
- Weight
- 248 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
β¦ Synopsis
In the following keynote address to the 1999 SCIP CEO Roundtable, held April 1999 in Montre Β΄al, John E. Pepper, chairman of The Procter & Gamble Company, spoke of the evolution of CI operations at Procter & Gamble and the role business intelligence plays as the company embarks on the biggest change effort in its history, revamping its structures, processes, and culture simultaneously. CI at P&G has developed from routine report generation to an activity embedded in strategy development. Organizationally, CI operations have moved from being both too highly centralized and too highly decentralized, to a "hub & spoke" structure. Chairman Pepper offers a series of "Old World" versus "New World" perspectives on CI activity.
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