Corporate configurations and Competitive Intelligence: Understanding organizations at a distance

✍ Scribed by Alf H. Walle

• Publisher: John Wiley and Sons
• Year: 1999
• Weight: 117 KB
• Volume: 10
• Category: Article
• ISSN: 1058-0247
• DOI: 10.1002/(sici)1520-6386(199934)10:4<55::aid-cir8>3.0.co;2-v

✦ Synopsis

During World War II, noted social scientists entered government service and worked with members of the intelligence community to provide predictions regarding how both friend and foe would likely respond to the pressures of the conflict. Although much excellent work was performed, after the war these scholars returned to civilian life and the tools that had been developed were allowed to atrophy. This article discusses the classic methods of that era and how they can be updated and employed by competitive intelligence professionals to understand rival corporate cultures and to predict their responses to threats and opportunities. Thus, this article outlines an established methodology and discusses how it can be adjusted for research involving corporate cultures.