๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Comparative Advertising: Denigration and Sycophancy

โœ Scribed by W. R. Cornish


Book ID
124958266
Publisher
Cambridge University Press
Year
1992
Tongue
English
Weight
211 KB
Volume
51
Category
Article
ISSN
0008-1973

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## Abstract With a variety of mobile content, such as weather, sports, and commercial ads, available for consumers to access on wireless devices, it is important to explore the effect of presentation modalities on consumers' ability to retain the information and on consumers' perception of the cont