## Abstract An experiment was used to test memory for two forms of informationβad copy (persuasive) and consumer information (nonpersuasive) presented in print and screen media. For both forms of information, print outperforms screen on recall but not on recognition. The results suggest that print
Comparative industrial advertising: The content and frequency
β Scribed by Thomas H. Stevenson; Linda E. Swayne
- Publisher
- Elsevier Science
- Year
- 1984
- Tongue
- English
- Weight
- 609 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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