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Cognitive Processing and the Functional Matching Effect in Persuasion: The Mediating Role of Subjective Perceptions of Message Quality

✍ Scribed by Howard Lavine; Mark Snyder

Book ID: 115623811
Publisher: Elsevier Science
Year: 1996
Tongue: English
Weight: 148 KB
Volume: 32
Category: Article
ISSN: 0022-1031
DOI: 10.1006/jesp.1996.0026

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