✦ LIBER ✦

The effect of media, product and message factors on ad persuasiveness: the role of affect and cognition

✍ Scribed by Chaudhuri, Arjun

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Tailoring Web-Based Recruiting Messages:

✍ David Kraichy, Derek S. Chapman 📂 Article 📅 2013 🏛 Springer US 🌐 English ⚖ 376 KB

Persuasion as a social-cognitive activit

✍ A.D. Pellegrini; Lee Galda; Donald Rubin 📂 Article 📅 1984 🏛 Elsevier Science 🌐 English ⚖ 712 KB

The Effects of Cognitive and Affective P

✍ Kevin G. Celuch; Mark Slama 📂 Article 📅 1998 🏛 Springer US 🌐 English ⚖ 661 KB

The Role of the Affective and Cognitive

✍ Fabrigar, L. R.; Petty, R. E. 📂 Article 📅 1999 🏛 SAGE Publications 🌐 English ⚖ 171 KB

Cognitive Processing and the Functional

✍ Howard Lavine; Mark Snyder 📂 Article 📅 1996 🏛 Elsevier Science 🌐 English ⚖ 148 KB

Factors Affecting the Impact of Negative

✍ Baba Shiv, Julie A. Edell, and John W. Payne 📂 Article 📅 1997 🏛 University of Chicago Press 🌐 English ⚖ 202 KB