Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective

✍ Scribed by Clarkson, J. J.; Tormala, Z. L.; Rucker, D. D.

• Book ID: 121876757
• Publisher: SAGE Publications
• Year: 2011
• Tongue: English
• Weight: 486 KB
• Volume: 37
• Category: Article
• ISSN: 0146-1672
• DOI: 10.1177/0146167211413394