𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Chinese consumer attitude and purchase intent towards green products

✍ Scribed by Tang, Yiming; Wang, Xiucun; Lu, Pingping

Book ID
125445810
Publisher
Emerald (MCB UP )
Year
2014
Tongue
English
Weight
117 KB
Volume
6
Category
Article
ISSN
1757-4323

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Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c