✦ LIBER ✦
Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention?
✍ Scribed by Mohd Suki, Norazah
- Book ID
- 125485460
- Publisher
- Emerald (MCB UP )
- Year
- 2014
- Tongue
- English
- Weight
- 127 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1759-0833
No coin nor oath required. For personal study only.