𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Romanian Consumer Lifestyle and Attitude towards Bio Products Purchase

✍ Scribed by Pagalea, Andreea; Uta, Daniela Steluta Vlad

Book ID
119361232
Publisher
Elsevier
Year
2012
Tongue
English
Weight
722 KB
Volume
62
Category
Article
ISSN
1877-0428

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Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c