Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c
Consumer attitudes towards the future and some purchase patterns
β Scribed by Francisco-Jose Sarabia-Sanchez
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 133 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.27
No coin nor oath required. For personal study only.
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