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Challenges and Opportunities in Multichannel Customer Management

✍ Scribed by Neslin, S. A.; Grewal, D.; Leghorn, R.; Shankar, V.; Teerling, M. L.; Thomas, J. S.; Verhoef, P. C.

Book ID: 127245803
Publisher: SAGE Publications
Year: 2006
Tongue: English
Weight: 172 KB
Volume: 9
Category: Article
ISSN: 1094-6705
DOI: 10.1177/1094670506293559

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