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Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study

✍ Scribed by Biswas, Somdutta; Hussain, Mahmood; O'Donnell, Kathleen

Book ID: 126604050
Publisher: Haworth Press Inc
Year: 2009
Tongue: English
Weight: 205 KB
Volume: 22
Category: Article
ISSN: 0891-1762
DOI: 10.1080/08911760902765940

No coin nor oath required. For personal study only.

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