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Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study

✍ Scribed by Biswas, Somdutta; Hussain, Mahmood; O'Donnell, Kathleen


Book ID
126604050
Publisher
Haworth Press Inc
Year
2009
Tongue
English
Weight
205 KB
Volume
22
Category
Article
ISSN
0891-1762

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