𝔖 Bobbio Scriptorium
✦   LIBER   ✦

CONSUMER PERCEPTION OF SOY AND DAIRY PRODUCTS: A CROSS-CULTURAL STUDY

✍ Scribed by V.S. JONES; M.A. DRAKE; R. HARDING; B. KUHN-SHERLOCK


Book ID
111345294
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
287 KB
Volume
23
Category
Article
ISSN
0887-8250

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## Abstract Market mavens are attentive to media and important diffusers of marketplace information. This study examines the relationships between cultural individualism, general and consumer self‐confidence, and market mavenism in the context of two distinct cultural systems, the United States and