✦ LIBER ✦

Cause-branding: Next step or misstep?

✍ Scribed by Don L. Riggin

Book ID: 104524928
Publisher: John Wiley and Sons
Year: 1996
Weight: 423 KB
Volume: 1996
Category: Article
ISSN: 1072-172X
DOI: 10.1002/pf.41219961212

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

The author provides an overview of the Arthritis Foundation's decision to launch Arthritis Foundation Pain Relievers, and places into perspective the appropriateness of cause‐branding initiatives for nonprofit organizations.

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