𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The next step, or a misstep?

✍ Scribed by Jon Opie


Book ID
116915556
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
60 KB
Volume
10
Category
Article
ISSN
1364-6613

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πŸ“œ SIMILAR VOLUMES


Cause-branding: Next step or misstep?
✍ Don L. Riggin πŸ“‚ Article πŸ“… 1996 πŸ› John Wiley and Sons βš– 423 KB

## Abstract The author provides an overview of the Arthritis Foundation's decision to launch Arthritis Foundation Pain Relievers, and places into perspective the appropriateness of cause‐branding initiatives for nonprofit organizations.