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Carbohydrate composition and content of organic acids in fresh and stored apples

✍ Scribed by Mikael Suni; Margareta Nyman; Nils-Artur Eriksson; Lars Björk; Inger Björck

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
96 KB
Volume
80
Category
Article
ISSN
0022-5142

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The authors analyze data from an in-store experiment in Colorado to estimate willingness to pay for ''local'' and ''organic'' labels in fresh apples, and investigate consumers' motivations. They found that the value of the ''local'' trumps that of ''organic,'' and motivations for valuing ''local'' c