𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Buyer–seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position

✍ Scribed by Judy A Wagner; Noreen M Klein; Janet E Keith

Book ID
117319909
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
129 KB
Volume
56
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Are cultural differences overrated? Exam
Are cultural differences overrated? Examining the influence of national culture on international buyer-seller relationships
✍ Andrew D. Pressey; Habte G. Selassie 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 138 KB 👁 1 views

## Abstract The notion that differences in national culture influence international buyer‐seller relationships (and, indeed, all aspects of international management) is not only held as true but also axiomatic. This study questions the degree to which cultural differences impact upon buyer‐seller r