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The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry

✍ Scribed by Sanzo, María José; Vázquez, Rodolfo


Book ID
115314353
Publisher
Haworth Press Inc
Year
2011
Tongue
English
Weight
269 KB
Volume
18
Category
Article
ISSN
1051-712X

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