Buy Customer Relationship Management

✍ Scribed by Kristin L. Anderson, Carol J. Kerr

• Book ID: 127444128
• Publisher: Mcgraw-Hill (Tx)
• Year: 2001
• Tongue: English
• Weight: 3 MB
• Series: Briefcase Books Series
• Edition: 1
• Category: Library
• City: New York
• ISBN-13: 9780071394123
• DOI: 10.1036/0071394125

✦ Synopsis

This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.