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Business Relationship Learning and Commitment in the Internationalization Process

โœ Scribed by Jan Johanson; Jan-Erik Vahlne


Book ID
110432883
Publisher
Springer US
Year
2003
Tongue
English
Weight
107 KB
Volume
1
Category
Article
ISSN
1570-7385

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In behavioral models dealing with the internationalization process, such as the Uppsala Internationalization Process Model, knowledge and learning have a profound impact on how the firm is seen to approach foreign markets. In the light of recent work on learning in organizations, this paper addresse