Business in a Virtual World: Exploiting Information for Competitive Advantage (Macmillan Business)

✍ Scribed by Fiona Czerniawska, Gavin Potter

• Year: 1998
• Tongue: English
• Leaves: 263
• Category: Library

✦ Synopsis

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

✦ Table of Contents

Cover......Page 1
Contents......Page 8
Preface......Page 9
Acknowledgements......Page 11
1 Information and the Virtual Business......Page 12
Part I The New Economics of Information......Page 22
2 The Technological Foundations......Page 24
3 The Competitive Advantage of Information......Page 36
4 The Raw Material of the Future......Page 50
5 The Law of Increasing Returns......Page 63
Part II The Virtual Business in Action......Page 76
6 The Virtual Value Chain......Page 78
7 The Virtual Research and Development Department......Page 83
8 Virtual Manufacturing – Exploiting the Virtual in Your Product......Page 97
9 Virtual Distribution......Page 110
10 Virtual Marketing: the Economics of Difference......Page 123
Part III Exploiting the Virtual Potential of Your Business......Page 140
11 A New Way of Managing......Page 142
12 Zero-based Physical Budgeting......Page 148
13 Electronic Commerce......Page 160
14 Computer Modelling and Complexity......Page 179
15 Work–Learn–Share: a Method for Increasing Knowledge......Page 200
16 Getting the Foundations Right......Page 217
17 Selling Your Virtual Assets......Page 233
18 Final Thoughts......Page 247
Appendix Questions to Consider – a Checklist......Page 252
G......Page 261
M......Page 262
Z......Page 263