✦ LIBER ✦

Branding in B2B markets: insights from the service-dominant logic of marketing

✍ Scribed by Ballantyne, David; Aitken, Robert

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

To invest, or not to invest, in brands?

✍ Klaus Backhaus; Michael Steiner; Kai Lügger 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 478 KB

The problem with standardizing internati

✍ Khan, M. Sajid; Naumann, Earl; Haverila, Matti J. 📂 Article 📅 2014 🏛 Elsevier 🌐 English ⚖ 384 KB

The theoretical foundations of value-inf

✍ Liozu and Andreas Hinterhuber, Stephan; T.M. Ingenbleek, Paul 📂 Article 📅 2014 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 433 KB

The Implications of Business-to-Business

✍ Brian P. Brown; Danny N. Bellenger; Wesley J. Johnston 📂 Article 📅 2007 🏛 Springer-Verlag ⚖ 426 KB

A framework of brand value in B2B market

✍ Sheena Leek; George Christodoulides 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 296 KB

[Review of Marketing Research] Review of

✍ Malhotra, Naresh K. 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 697 KB