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The problem with standardizing international market research: A case study from B2B services

✍ Scribed by Khan, M. Sajid; Naumann, Earl; Haverila, Matti J.


Book ID
122226207
Publisher
Elsevier
Year
2014
Tongue
English
Weight
384 KB
Volume
22
Category
Article
ISSN
1441-3582

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