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To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

✍ Scribed by Klaus Backhaus; Michael Steiner; Kai Lügger

Book ID: 116571055
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 478 KB
Volume: 40
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2011.09.002

No coin nor oath required. For personal study only.

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