๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Branded pork consumption in Taiwan: Analysis of market and product choice

โœ Scribed by Jau-Rong Li; Dawn D. Thilmany

Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
91 KB
Volume
14
Category
Article
ISSN
0742-4477

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โœฆ Synopsis

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed.

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