Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares

✍ Scribed by Shuba Srinivasan; Frank M. Bass

• Publisher: John Wiley and Sons
• Year: 2000
• Tongue: English
• Weight: 295 KB
• Volume: 16
• Category: Article
• ISSN: 1524-1904
• DOI: 10.1002/1526-4025(200007/09)16:3<159::aid-asmb417>3.0.co;2-r