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Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market

✍ Scribed by Paswan, Audhesh K.; Sharma, Dheeraj

Book ID: 118115116
Publisher: Emerald Group Publishing Limited
Year: 2004
Tongue: English
Weight: 294 KB
Volume: 13
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610420410538041

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