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Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market

✍ Scribed by Hamzaoui-Essoussi, Leila


Book ID
126548845
Publisher
Haworth Press Inc
Year
2010
Tongue
English
Weight
155 KB
Volume
23
Category
Article
ISSN
0891-1762

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## Abstract Country of origin (COO) effects with respect to price, quality, brand effect, and social status to determine elite consumers' buying behavior in the emerging market of Pakistan are investigated. Manufacturers are looking for new consumers with a resilient purchasing power, which is like