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Brand name substitution and brand equity transfer

✍ Scribed by Pauwels Delassus, Véronique; Mogos Descotes, Raluca

Book ID: 121801326
Publisher: Emerald Group Publishing Limited
Year: 2012
Tongue: English
Weight: 163 KB
Volume: 21
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610421211215562

No coin nor oath required. For personal study only.

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