✦ LIBER ✦

Brand relationships and brand equity in franchising

✍ Scribed by Munyaradzi W. Nyadzayo; Margaret Jekanyika Matanda; Michael T. Ewing

Book ID: 116571057
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 354 KB
Volume: 40
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2011.09.004

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand equity, brand loyalty and consumer

Brand equity, brand loyalty and consumer satisfaction

✍ Janghyeon Nam; Yuksel Ekinci; Georgina Whyatt 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 245 KB

Brand relationships through brand reputa

Brand relationships through brand reputation and brand tribalism

✍ Cleopatra Veloutsou; Luiz Moutinho 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 251 KB

Brand alliance and customer-based brand-

Brand alliance and customer-based brand-equity effects

✍ Judith H. Washburn; Brian D. Till; Randi Priluck 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 111 KB

## Abstract This research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer‐based brand equity (that is, brand equity as seen from the customer's pers

Brand equity and retailer acceptance of

Brand equity and retailer acceptance of brand extensions

✍ Colleen Collins-Dodd; Jordan J Louviere 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 137 KB

Constructing a relationship-based brand

Constructing a relationship-based brand equity model

✍ Chao-Hung Wang; Li-Chang Hsu; Shyh-Rong Fang 📂 Article 📅 2009 🏛 Springer-Verlag 🌐 English ⚖ 282 KB

Brand Equity and Shareholder Value

✍ Charles Pahud de Mortanges; Allard van Riel 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 225 KB