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Celebrity endorsement, brand credibility and brand equity

✍ Scribed by Spry, Amanda; Pappu, Ravi; Bettina Cornwell, T.

Book ID: 121211853
Publisher: Emerald Group Publishing Limited
Year: 2011
Tongue: English
Weight: 204 KB
Volume: 45
Category: Article
ISSN: 0309-0566
DOI: 10.1108/03090561111119958

No coin nor oath required. For personal study only.

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