## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is
✦ LIBER ✦
Brand Credibility, Brand Consideration, and Choice
✍ Scribed by Erdem, Tülin; Swait, Joffre
- Book ID
- 124067885
- Publisher
- University of Chicago Press
- Year
- 2004
- Tongue
- English
- Weight
- 119 KB
- Volume
- 31
- Category
- Article
- ISSN
- 0093-5301
- DOI
- 10.1086/383434
No coin nor oath required. For personal study only.
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