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Brand misconduct: Consequences on consumer–brand relationships

✍ Scribed by Frank Huber; Kai Vollhardt; Isabel Matthes; Johannes Vogel

Book ID: 116618588
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 277 KB
Volume: 63
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2009.10.006

No coin nor oath required. For personal study only.

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