✦ LIBER ✦

Brand image and customers' willingness to pay a price premium for food brands

✍ Scribed by Anselmsson, Johan; Vestman Bondesson, Niklas; Johansson, Ulf

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Willingness to pay for brands: a cross-r

✍ Yanhong H. Jin; David Zilberman; Amir Heiman; Ying Li 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 304 KB

Understanding price premium for grocery

✍ Anselmsson, Johan; Johansson, Ulf; Persson, Niklas 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 388 KB

Effects of social responsibility labelli

✍ Gwendolyn Hustvedt; John C. Bernard 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 233 KB

Willingness to Pay (WTP) for a Brand Nam

✍ Ferraz, M.B.; Nardi, E.P. 📂 Article 📅 2013 🏛 John Wiley and Sons 🌐 English ⚖ 79 KB

How valuable is a well-crafted design an

✍ Tore Kristensen; Gorm Gabrielsen; Judith Lynne Zaichkowsky 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 348 KB 👁 1 views

S-shape relationship between customer sa

✍ Alejandro Cotes-Torres; Pablo A. Muñoz-Gallego; José Miguel Cotes-Torres 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 302 KB