Understanding price premium for grocery products: a conceptual model of customer‐based brand equity

✍ Scribed by Anselmsson, Johan; Johansson, Ulf; Persson, Niklas

• Book ID: 126701790
• Publisher: Emerald Group Publishing Limited
• Year: 2007
• Tongue: English
• Weight: 388 KB
• Volume: 16
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610420710823762