𝔖 Bobbio Scriptorium
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Brand Extensions: Prestige Brand Effects

✍ Scribed by Ashley Lye; P. Venkateswarlu; Jo Barrett

Book ID
117777575
Publisher
Elsevier
Year
2001
Tongue
English
Weight
191 KB
Volume
9
Category
Article
ISSN
1441-3582

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## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is