✦ LIBER ✦

Brand development versus new product development: towards a process model of extension decisions

✍ Scribed by Ambler, Tim; Styles, Chris

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand development versus new product dev

✍ Ambler, Tim; Styles, Chris 📂 Article 📅 1997 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 48 KB

Brand development versus new product dev

📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 133 KB

A model of the executive's decision proc

✍ Hideyuki Nojiri 📂 Article 📅 1982 🏛 Elsevier Science 🌐 English ⚖ 908 KB

Managing the new service development pro

✍ Stevens, Eric; Dimitriadis, Sergios 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 382 KB

China: Towards a new model of developmen

✍ Stiglitz, Joseph E. 📂 Article 📅 2008 🏛 Taylor and Francis Group 🌐 English ⚖ 139 KB

A risk oriented model to assess strategi

✍ Marmier, F.; Gourc, D.; Laarz, F. 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 603 KB