✦ LIBER ✦
Brand development versus new product development: Toward a process model of extension decisions: Tim Ambler and Chris Styles,Journal of Product and Brand Management (1997, Number 4), pp. 222–234. (GPL)
- Book ID
- 117564425
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 133 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0737-6782
No coin nor oath required. For personal study only.