✦ LIBER ✦

Brand development versus new product development: toward a process model of extension decisions

✍ Scribed by Ambler, Tim; Styles, Chris

Book ID: 121211145
Publisher: Emerald Group Publishing Limited
Year: 1997
Tongue: English
Weight: 48 KB
Volume: 6
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610429710186752

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