✦ LIBER ✦

B2B marketing in a Guanxi context: Theoretical development and practices

✍ Scribed by Peter J. LaPlaca

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Development of special forms of B2B rela

✍ Abosag, Ibrahim; Naudé, Peter 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 475 KB

Relationship marketing in A B2C context:

✍ Mavis T. Adjei; Melissa N. Clark 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 217 KB

A literature review and future agenda fo

✍ Sheena Leek; George Christodoulides 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 434 KB

[Advances in Business Marketing and Purc

✍ Woodside, Arch G.; Baxter, Roger 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 420 KB

Return on marketing investments in B2B c

✍ Sandra Streukens; Stan van Hoesel; Ko de Ruyter 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 337 KB

Technology readiness in a B2B online ret

✍ Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; Ellis-Chadwick, Fiona 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 327 KB