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Relationship marketing in A B2C context: The moderating role of personality traits

✍ Scribed by Mavis T. Adjei; Melissa N. Clark

Book ID
116694972
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
217 KB
Volume
17
Category
Article
ISSN
0969-6989

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## Abstract This research examines whether the relationship between an individual's personality and their behavior within a team is contingent on the team's overall perception of its capability. Individuals were peer‐rated on the extent to which they displayed interpersonal and performance manageme