Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process
β¦ LIBER β¦
An investigation of the cross-national determinants of customer satisfaction
β Scribed by Forrest V. Morgeson; Sunil Mithas; Timothy L. Keiningham; Lerzan Aksoy
- Book ID
- 107496942
- Publisher
- Sage Publications
- Year
- 2010
- Tongue
- English
- Weight
- 339 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0092-0703
No coin nor oath required. For personal study only.
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