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An examination of the determinants of customer loyalty in mobile commerce contexts

โœ Scribed by Hsin-Hui Lin; Yi-Shun Wang

Book ID
108150798
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
216 KB
Volume
43
Category
Article
ISSN
0378-7206

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The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate