๐”– Bobbio Scriptorium
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The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

โœ Scribed by Moon-Koo Kim; Myeong-Cheol Park; Dong-Heon Jeong

Book ID
108282200
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
227 KB
Volume
28
Category
Article
ISSN
0308-5961

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Service quality, perceived value, corpor
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โœ Chung-Yu Wang ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 73 KB

The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate